The Roland collection is linked to the foundation Waste Free Oceans (WFO). With every pair of shoes you buy you are helping to clean the ocean.
We collaborate with the WFO Foundation, an organisation based in Brussels. Our mission is to clean up marine plastic and transform it into innovative products.
WFO has ocean, sea and river cleaning projects in the Azores Islands, Dominican Republic, Hong Kong, the Black Sea and the Danube River.
Waste Free Oceans intends to reduce, recycle and finally reuse marine litter connecting local fishermen, recycling companies and political agents.
The monthly donations we make to WFO are aimed at covering the general needs of the foundation. In this sense, WFO is free to invest that money in the projects that need it most.
In 2020, our donations mainly went directly to the Bulgarian and Romanian project “Let’s Clean Up the Danube Together”, to protect the Danube by cleaning the waters and coasts and collecting and recycling waste.
The project focuses its work in critical locations on the Danube River, starting in Romania and ending at the Black Sea and the Mediterranean Sea.
With every pair of sneakers that you buy you are helping to reduce the environmental problem that exists with plastics.
Plastic in our sneakers comes from recycled plastic bottles. All the recycled plastic materials we use have the Global Recycled Standard (GRS) certification audited by Control Union, the top certifying authority that currently exists.
Up until today, with your support we’ve:
kilograms of plastic collected